JMS utilizes its extensive experience in fashion licensing, planning and marketing to ensure the success of each brand. The development and marketing of brands includes extensive advertising through established media and trade exhibitions, to increase both the equity value of the brand and the international awareness across Asia.

 

 
   
 
   


JMS Corporation utilizes its experience in fashion licensing, planning and marketing to ensure the success of licensed brand portfolios. The development and marketing of licensed brands includes extensive advertising through established media and trade exhibitions, to increase both the equity value of the brand and international awareness across Asia.

Positioned strategically in Japan, JMS Corporation’s extensive network and business resources provide access to market research on customer needs, wants and demands in the Asian marketplace. Affiliates and partnerships in Korea, Taiwan and China allow JMS to align brands with licensee companies that have the capability to effectively reach appropriate consumer target groups.

The staff of JMS is specialists in their respective fields and work together in all areas of the licensing, planning and marketing process to ensure the success of each brand. In addition to creation of licensing agreements, JMS also creates garment designs for several clients and supplies fashion trend information to support its licensees throughout Asia.
 
 
   

Licensing, the selling of assets such as logos or designs, is an ideal business strategy for fashion companies looking to take advantage of an increasingly globalized market place. Proper development of licensing agreements is key to ensure that a brand’s label maintains its integrity and long-term equity.

  
 
   

In contrast to other licensing companies which only license brands, JMS also provides planning and marketing services to ensure that a brand receives continued support in once it is introduced to a market. Initial and on-going planning is composed of product design, competitive management, planning and sales forecasting, pricing and distribution strategy and promotions planning.

Product Design
In creating clothing styles, analysis of trends and feedback from consumers are essential information necessary for the design process.
Competitive Management
Knowledge of developments among competitors, buyers and suppliers in the marketplace is key to maintaining a brand’s competitive position.

Planning and Sales Forecasting
Accurate sales forecasting provides the foundation for estimated sales levels and related allocation of resources.
Pricing and Distribution Strategy
The pricing of a product is closely related to selection of distribution channels to achieve maximum market penetration.

Promotions Planning
Media selection, sales promotion formulation and sales staff training are all key steps in the marketing process. Successful integration of these activities allows the matching of the right message to consumers and ensures that the message is delivered in the appropriate media, especially important when doing business across international boundaries.
   
 
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