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The latest press releases, event and tradeshow information covering activities for JMS Asia’s line-up of fashion and textile collections. |
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JMS marketing produces integrated marketing campaign for Street Wars |
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JMS has produced a successful long-term marketing campaign aimed at increasing awareness of the Street Wars brand. This campaign has included articles and product placements in 5 major Japanese youth culture magazines as part of its on-going activities. In tandem with magazine selection for maximum exposure, JMS has also pursued artist and event tie-ups to maximize reach of the campaign.
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As a part of these activities, the up-and-coming rap artist Chris, featured wearing Street Wars clothing, was featured prominently in a 4-page article in Club Juice late 2004. At the same time, JMS also arranged sponsorship of an event by one of Japan's most popular female hip-hop groups, Heartsdales, at Club Vuenos in downtown Tokyo.
This set of successful activities is the culmination of a marketing support plan initiated by JMS upon licensing of the Street Wars brand in early 2004.
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