|
|
 |
|
|
|
 |
 |
|
| |
|
The case study in this section have been selected to demonstrate the effectiveness of marketing and good management and the contribution they make to the business development of the brand. |
|
| |
|
|
|
|
|
|
|
| |
 |
Brand Information |
|
| |
|
Ted Lapidus is renowned worldwide as a reference in fashion and luxury goods. The brand offers a range of items for men and women desiring classically timeless style and attention to detail.
|
|
 |
Exceptional products combining craftsmanship and creativity demonstrative of Parisian elegance also exemplify the brand. Ted Lapidus has developed innovative Prêt-à-Porter and accessories lines that have been key in helping the brand establish itself worldwide.
|
 |
|
|
|
|
|
|
| |
|
Brand Activities |
|
| |
|
JMS became the main licensor for Ted Lapidus in Spring of 2000 through a business partnership with affiliated companies. Initial licensing activities began in Fall of 2000 with eyewear.
The strong image of Ted Lapidus as a premier luxury brand is a very good selling point to all of our customers. At the time when Ted Lapidus was licensed, Parisian brands and designs were enjoying increasing popularity and there is still a strong following today. This sustained appeal has contributed to a steady expansion of sub-licensee and business partners and business partners to support the brands activities.
Over 4 years we have found 9 different sub-licensees for Ted Lapidus. The specialty areas of each sub-licensee have helped secure constant growth for the brand into new areas.
The launch of the eyewear line-up in 2000 was very well received, resulting in the creation of men’s suits, ties, shirts, belts, underwear and shoes.
Following on the success with the extended apparel and accessories line-up, JMS is now building a ladies line that will debut this year with handbags. Future sub-licensees are also being
In order to guarantee that the brand image is maintained according to the brand’s high standards, meetings are held twice a year meetings in Japan with the Director and Chief Designer of Ted Lapidus. These meetings also provide a chance for all sub-licensees to view planned product portfolios, as well as the opportunity to work together on cross-promotions to increase the overall strength of the brand.
Annual retail sales are approximately ¥500,000,000
|
|
|
|
|
|
|
| |
|
Promotion Activities: Spring Summer 2004 |
|
| |
|
JMS Corporation is assisting Ted Lapidus in developing its latest round of promotions to increase the appeal of its high-quality men’s collection. As part of this strategy, advertisements for placement in two of Japan’s leading men’s magazines, Men’s Club and Men’s Ex, are currently being created. These activities will also extend into a sustained promotional campaign later this year in women’s magazines.
|
|
|
|
| |
|
Men’s Club
A men’s lifestyle magazine with a focus on the latest in fashion for the young, urban professional. Publishes and distributes more than 100,000 copies throughout Japan each month. Established in 1954.
Men’s Ex
An established lifestyle magazine targeting mid-career professionals. The magazine carries quality articles and reports on fashion, dining, travel and automotive trends. |
|
|
|
|
